We currently live in a very image-oriented society. If you don’t have a bright smile, some chic clothing, and healthy-looking skin, you probably won’t have as many beneficial opportunities in life. As a result, most people meticulously maintain their appearance by purchasing up-to-date garb, dental care accessories, and hair care products on a weekly basis. In light of the 24/7 nature of social media and the abrasive judgement that comes in tow, staying pretty is a round-the-clock undertaking. Not so coincidentally, the same exact notion applies to modern businesses as well.
In today’s day and age, many companies have shifted their reinvestment practices towards technology. From upgrading online security protocols and purchasing new printers to augmenting internal company software and bolstering communications, modern companies usually try to reinforce their bottom lines by opting for the newest technological solutions. However, this newfound practice neglects some of the simplest and most affordable ways to increase foot traffic and enhance the customer experience.
Projecting the right image is imperative, especially if you’re trying to grow a company. Before a customer ever sets foot in your building, he or she will form an opinion of your business by assessing its external features. Is the paint chipping off? Is the signage bland, boring, and outdated? There are some frugal ways to bolster your business’s outward appearance without turning the property upside-down.
You can contact a local landscaping company to plant some new bushes, mow the grass, trim existing plants, and create a contemporary and professional look. To add onto your exterior upgrades, you can also opt for new windows, a striking new company sign, or even a freshly paved walkway. Facilitating these external updates will help encourage passers-by to walk into your business, but you also have to augment your interior in order to truly reel them in.
Supplementing the Interior
Regardless of your scope of operations, every business has certain interior features that are easy to upgrade. You can apply a fresh lick of paint to your welcome area, purchase some new carpeting, or opt for a new collection of furniture. But contrary to popular belief, increasing the functionality and modernity within your washroom or public kitchen area is a much easier and more affordable project.
From installing energy-efficient hand dryers in your restrooms to upgrading your welcome area with a small kitchenette, there are many ways to bring your business’s interior into the 21st century. Modern dryers can be affixed to walls in water closets, next to sinks, and around hand sanitisation stations. By opting for an energy-efficient hand dryer or a new steaming water tap, you’re essentially projecting a cutting-edge image to your clientele, which will surely increase your company’s reputation.
Marrying Form and Function
Every business operates under extreme pressure to enhance their return on equity, or ROE. As such, ensuring that each one of your upgrades tends to your building’s aesthetic and its functionality is imperative. After all, this new day and age calls for a comprehensive approach when it comes to bolstering your business. This is why seemingly insignificant accoutrements such as dryers and steaming water taps can go a long way towards creating a desirable company image.